406 episodes of the Recovery Elevator Podcast were released before there was an intro with the main message being addressed to Big Alcohol. Why do you think that is? That’s a lot of Mondays to not tell Big Alcohol what we think, (or where to stick it 😈). Why wasn’t this addressed before episode 407: A Message to Big Alcohol…?
Well, like Paul said…we have limited time together and it feels like a better use of our time discussing how to build a new life that no longer requires alcohol, instead of fighting Big Alcohol, or fighting the past.
In fact, although you may not feel like it right now…if you keep moving forward, if you don’t quit quitting, and you keep doing the next right thing, one day at a time…you may just find yourself thanking Big Alcohol for giving you the life you have today. Crazy to imagine, right? I know it was for me. But it absolutely is true today. I am thankful for where my struggle with Big Alcohol has led me.
So here we are…let’s call out a couple of things regarding Big Alcohol, and maybe, there is a way we can work together.
First off, let’s get real for a second Big Alcohol. We both know your business model doesn’t survive off normal drinkers. Your lights are on, your doors are open, salaries are paid because of problematic drinkers…aka: alcoholics.
This is called the 80/20 rule in business and for Big Alcohol, it’s probably a 90/10 rule. This means that 90% of revenues are coming from 10% customers.
Let’s take a normal drinker. This is someone who buys a six pack of Coors Light, drinks 2-3 beers, and the remaining 3-4 cans sit in the refrigerator in the garage for the next couple weeks or months.
That is one type of customer.
Then take the alcoholic. This is someone who buys a 12, 18, 24, or 30 pack of Coors Light… daily. Where do you think your revenue is coming from? This question is rhetorical because they already know this.
Big Alcohol, we bring this up because there needs to be accountability on your part…and here’s some reasons why:
◾️Yes, it’s the individual who is drinking excessively, but the data and science support that alcohol is the most dangerous and addictive drug on the planet.
It kills more people each year than every other drug combined. An estimated 40-75% of occupied hospital beds have underpinnings to alcohol. In 2010, a Doctor named Dr. David Nutt, hired by the British government, was tasked to put a harm score on the world’s 20 most addictive drugs. Alcohol came in at #1. In 1958 the American Medical Association classified alcoholism as a disease.
◾️No amount of alcohol consumed is beneficial to the consumer.
This a myth that you, Big Alcohol, tries to perpetuate. In the Mid 2010’s the government funded agency the NIAAA (National Institute on Alcohol Abuse and Alcoholism) performed a study to see if alcohol consumption was good for you.
The answer was…YES. Say whattttt?? 🤯 However, it then became known the study was funded by Big Alcohol. No surprise the answer was yes! 🙄
In reality, no quantity of ethanol is good for you. The Huberman Lab Podcast has a fantastic episode about the effects of alcohol on your mind and body. The Stanford University Neuroscientists confirmed that no amount of alcohol is good for you.
◾️And let’s talk trash, garbage or waste.
A couple months ago Paul had new brakes installed on his vehicle and he rode his bike home from the mechanic after dropping off his truck. He took a scenic county road home for about 7 miles. While hugging the side of the road he was astonished by the amount of empty alcohol containers that littered the shoulder.
Keep in mind, this was in the part of the grass that had been maintained. Paul said he guessed there was triple or quadruple the amount of empty bottles and cans in the taller grass. (Now to be fair, he did see empty gatorade bottles, and trash that was not related to alcohol, but he said if he had to guess it was a 10/1 ratio.). Paul estimated there was an empty alcohol container every 100 feet (and that’s a safe estimate). With some easy math that put 52 bottles, or cans, every mile totaling over 350 pieces of trash on his 7 mile bike ride. That figure would be way higher if one were to walk through the taller grass.
This past October Paul did a retreat in Peru. One of their tasks was to pick up trash around a sacred temple about 20 miles outside of Cusco, which once was the capital of the Inca Empire. They filled about 4 trash bags, and again about a 10/1 ratio of alcohol containers to other trash.
Big Alcohol’s footprint is all over the globe; societal wreckage, physical disease, and in the form of excessive trash.
As human beings there is a goal that many of us share. That is to make this world a better place. 💚🌎
Big Alcohol, let me ask you this question, are you making the world a better place?
What impact are you having on society? On the fabric of family systems? Are you adding or subtracting to this world? Are you a net benefit? Or a net drain? What do you stand for Big Alcohol? Are you okay with your customers discarding your product waste into nature? Into my backyard? Into your backyard? Big Alcohol, your name, your brand, your message is on these containers that end up in our streams, rivers, and oceans. By all concerns you are still tied to the product, but you are not shouldering the burden after the monetary transaction has taken place.
This. Needs. To. Change.
As we all work on cleaning up our internal wreckage and chaos it’s time that you, Big Alcohol, start doing the same.
We here at Recovery Elevator are calling you out, Big Alcohol, to lean up your mess. A disproportionate amount of trash in nature is yours. It’s the RIGHT thing to do – to pick it up. We have a yearly service project at Recovery Elevator, and we’d love your help. Maybe take 1/2 a percentage of your marketing budget and help us out.
Big Alcohol, if you want to work with us, we’re open to it. Our email address is firstname.lastname@example.org.
Let’s talk about science and alcohol. It’s a pretty interesting and popular subject when the topic of recovery and sobriety gets brought up.
But let’s keep in mind that it’s not enough to rely on science and information to ditch the booze. Yes, it’s interesting and knowledge is power, but please don’t solely rely on knowledge, science and information alone to quit drinking. If we could read or listen ourselves out of a drinking problem, well, the problem would be solved. 🪄🦄
Paul loves the science part of addiction and recently did a podcast intro on just that. (RE Episode 396)
Paul got most of his info from a fantastic podcast episode from the Huberman Lab Podcast, What Alcohol Does to Your Brain, Body & Health| Episode 86. I highly recommend you check it out and listen when you get a chance…Dr. Huberman goes into great detail in this 2 hour episode and even those without a drinking problem will find it interesting and beneficial.
Andrew Huberman, Ph.D., is a neuroscientist and tenured Professor in the Department of Neurobiology at the Stanford University School of Medicine.
Alcohol and the brain. 🥃🧠
Alcohol has many biochemical and neurochemical effects on the brain. There are dramatic changes in the neurons that control the release of serotonin when we consume alcohol. Serotonin is the feel good chemical and 80% of it is created in the gut. When we mix alcohol and serotonin it gets converted into acetaldehyde. Acetaldehyde damages your DNA and prevents your body from repairing the damage. A toxic buildup of acetaldehyde can increase your cancer risk.
This acetaldehyde acts as a toxin at the very synapses and the connections between the serotonergic neurons and lots of other neurons. In other words, when we ingest alcohol, the toxic effects of alcohol disrupt those mood circuitries.
It does this first ☝🏼by making them hyper active.
This is why people become happy or more talkative after a couple of sips of alcohol. But when the alcohol wears off the serotonin levels and the activity of brain circuits really start to drop and this is why most people head to the bar for a second round. Now typically what happens when people ingest their 3rd, 4th or 5th drink, there is an absolute zero chance of them recovering that energized mood they experienced on the first drink. Most people, when they drink more and more, begin to feel suppressed . The front part of the brain, the frontal cortex, is starting to shut down. The motor areas of the brain that control motion and basic functions begin to slow.
This is the slurred speech, the swaying back and forth, the classic drunk shuffle. People begin to lean on things, uncomfortable benches seem like a good place to spend the night. There is a great depression, not of the psychiatry sort, but a depression of alertness and arousal, and eventually people begin to pass out. 🥱
Here’s one big way that alcohol changes your brain chemistry.
Alcohol changes the relationship between the hypothalamus, the pituitary gland and the adrenals. The hypothalamus, which is about the size of a gumball and sits above the roof of the mouth, provides a specific set of signals for the pituitary gland…which then releases hormones into the bloodstream that go and talk to you adrenals which sit right above your kidneys in your lower back. The adrenals release a chemical called epinephrine and cortisol which is involved in the longer term stress response.
The hypothalamus, the pituitary gland and the adrenals maintain the physiological balance of what you perceive as stressful. People who consistently drink are more stressed out at baseline then sober peeps. They have more cortisol released from their adrenal glands even when they are not drinking. And a consequence of this is they feel more stressed and feel more anxiety when they are not drinking. Most medical professionals will agree that stress is the number one contributor to disease.
Let’s talk about blackouts for a second. Blacking out is not passing out. When we overload the brain with alcohol, it’s almost too much to process and the activity of neurons in the hippocampus, which is involved with memory formation, are strained and then they completely shut off. As in you no longer form memories. You are still awake and can still be functioning, some high functioning, but the memory forming part of your brain, the hippocampus, clocks out.
Now…to genetic predisposition…
Side note, Paul doesn’t believe in genetic predisposition to alcoholism. He used to, but now he doesn’t.
Addiction guru Dr. Gabor Mate’s teaching rebukes the genetic myth. Dr. Mate feels all addictions are trauma responses. What helped Dr. Mate reach this conclusion was his studying of twins who have the same genetic makeup. He also studies twins with the same genetic makeup who are separated at birth. His conclusion is that all addictions are environmental responses, or coping behaviors that allow people to survive in unhealthy environments.
Dr. Bruce Lipton, who is coined the father of Epigenetics in the 90’s, would also agree with this. Epigenetics says it’s the environment that controls the expression of genes and gene mutations. In addition, it’s the environment that cues anxiety, depression, addiction, auto immune responses, cancers, inflammations, and not genetics. The classic Rat Park experiment by Bruce Alexander in the 70’s also shows addictions are environmental.
Paul says, “I am on board with this approach and even in the past 8 years doing Recovery Elevator, I’ve seen the pendulum slightly shift in this direction.” What we’re seeing now, is our biological makeup is much more adaptive and reflexive to environments than previously thought. Again, Paul feels, most addictions are trauma based. They are adaptive behaviors. Another reason he doesn’t think alcoholism is genetic is because alcoholism is rapidly on the rise. Gene’s take thousands, millions of years to evolve. Gene’s can’t explain the ten fold increase in alcoholism we’ve seen in the last couple centuries.
That being said, we do want to share different perspectives on alcoholism.
Dr. Huberman feels alcoholism is genetic. He does mention that there is no blood test, fingerprint test, or bio marker to indicate this addiction gene. Dr. Huberman says the best way to “identify” alcoholics and non alcoholics is by putting drinkers in two bins. One bin is the group of people who have a couple of drinks and then get tired with a nodding head, or they feel sedated. The other bin of people is the group that has a couple of drinks and gets energized and are not sedated. The drowsy group after a couple drinks are your normal drinkers. The let’s go streaking in the quad and bring your green hat group are the future alcoholics.
Is it genetic based, or trauma based. Most likely it isn’t 100% one or the other. It’s most likely a combination of 57,680 different things.
Again, we don’t recommend getting too caught up in all this. At the end of the day, you’ve got a drinking problem. Knowing what alcohol does to your prefrontal cortex isn’t going to keep you sober in the long run.
Find what works for you…and go with that!
***Taken from Recovery Elevator Podcast, episode 396, host Paul Churchill***
Who doesn’t love practical tips that help us out with daily tasks? I know I do. And count me in if it is something to help me on my alcohol free journey.
Today I want to give you a practical quitting drinking tip that I recommend you try. This is called JournalSpeak™ which is probably the most informal, writing from cuff, type of journaling you can do. Paul learned about this type of journaling from a podcast called The Cure for Chronic Pain with Nicole Sachs. He was listening to her podcast about back pain that he had been experiencing, but the journaling technique she teaches is also applicable to ditching the booze. So today I’m hoping to bridge the gap.
Okay, let’s do it.
First…what is the point of JournalSpeak?
The point is to get unprocessed, uncomfortable emotions, out of you, and onto a piece of paper, a note, a napkin, post it note, a scroll, a computer screen, whatever. This also makes you feel less alone, it’s as if there are two of you. Another point is you begin connecting with you. Here at Recovery Elevator we do believe the opposite of addiction is connection as Johan Hari coined in a TED Talk. A major component of this is connecting with the raw, unheard, vulnerable, pissed off version of you.
When you feel a craving coming on, this is one of the best times to do this, because there’s a part of you screaming to be heard. 🗣👂🏼
Now, let’s talk frequency.
Nicole recommends 20 minutes a day. I get it…that can be overwhelming to start with. So don’t start there. Paul started with 5 minutes first thing in the morning, and then 5 minutes at night before he went to bed, a couple times a week.
Also, you can use this “as needed” throughout the day. Sometimes, if Paul was feeling pissed or feeling fear he grabbed a pen and ‘just let it fly’. ✍🏼
When I say JournalSpeak – I’m not referring to you opening your leather bound diary, writing the date, and beginning with,
Today…I went to work and my parking spot was taken…”
None of that. 🙅🏽♀️🙅🏾 In fact, I don’t recommend you keep any of this JournalSpeak. Get rid of it, that’s the point. Get it out of your body and onto the paper…then get rid of it. 🗑🔥
JournalSpeak is full of incomplete sentences, horrible grammar, expletives 🤬…if you choose, shitty illustrations, and giving that pissed off, or sad little kiddo inside permission to speak. That’s really who is doing the talking.
Yes alcohol in itself is highly addictive, but most likely you are unconsciously (or consciously) using alcohol to repress emotions or shitty memories. Getting this excess mental baggage out of your head and onto paper is the beginning of letting it go. Once you’re done writing, throw it away, burn it, command A delete. It’s out, it’s gone. It’s been heard. The energy has been moved. Throw that shit away. 💩🗑 You don’t need it anymore. Make that part of the ritual, or routine, toss it. After all, it’s garbage. It’s not serving you.
Paul always felt better after his short JournalSpeak sessions. Sometimes he would go way longer than his five minute timer, things would just keep coming out. Let whatever wants to come out, come out. It may surprise you.
JournalSpeak can cure your pain. Physical and emotional pain. Is this woo-woo? Maybe. But Paul gives it a quantum spin. (He says his first car, at age 16, was a 1982 Volkswagen Quantum, which he feels qualifies him to talk about quantum science.) When you take a thought, which has an atomic weight swirling in your brain, and you place it on paper, two things happen…
- You lessen the energetic density of the thought in your own brain. It was in your brain and now part of it is in the form of graphite on paper (if you’re using a pencil).
- Next, when you see the thought in physical form, on paper, the thought/wave collapses. Almost like a wave landing on the shore. 🌊 The energy of the thought hits the paper, and then softens.
Trust me, you will feel better after these JournalSpeak sessions. Paul says he’s batting 1000 on this one.
***Taken from Recovery Elevator Podcast, episode 389, host Paul Churchill***